Unmasking The Digital Shadows: Exploring the Ethical Parallels of Cyberbullying and Deepfake Technology

Abstrak

ABSTRACT This research examines the link between deepfake technology and cyberbullying, their similarities and relation to immorality on social media platforms. Deepfake technology, which uses artificial intelligence, alters media content to spread misinformation and cyberbullying, which uses technology to harass and defame others. To connect these practices, the study employs a multidimensional immorality model, comprising deceit, aggression, utilitarian manipulation, unrighteousness and indulgence, to explain their motivations. The research highlights the ethical aspects of artificial intelligence and the abuse of digital tools. While deepfake technology has ethical uses, its misuse can lead to data integrity issues and social harm. The study also offers key insights for policymakers to establish regulatory measures and intervention approaches to reduce digital harm. The research suggests the importance of detection technologies, legal protections and digital literacy to create a safer and more ethical online environment.

Identifier

• DOI: https://doi.org/10.5281/zenodo.21251643
• OpenAlex: https://openalex.org/W7167720280