Human-Centric AI-Driven Social Media Intelligence: Linking Consumer Trust, e-WOM, Purchase Intention, and Perceived Business Sustainability

Aditya Nova Putra, Tri Wiyana, Setiani Putri Setiani Putri Hendratno, Nora Fitriawati, Ida Bagus Putu AdityaNon-Scopus24 Juni 2026Afiliasi: AR, ID, TW

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Human-Centric AI-Driven Social Media Intelligence: Linking Consumer Trust, e-WOM, Purchase Intention, and Perceived Business Sustainability

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