The Role of AI Chatbots, Targeted Advertisements and Online Reviews in Shaping Online Consumer Buying Behaviour among International University Students
Nyan Phone Zaw, Nor Azilah Husin, Gugulethu Chakamba, Robale Haji Abdi, Sanusi Inuwa, Hendra LukitoNon-Scopus1 Januari 2026Afiliasi: AU, ID

