Toward robust social media sentiment for SMEs: a comparative study of dictionary-based and machine learning approaches with insights for hybrid methodologies

Heru Susanto, Aida Sari Omar, Alifya Kayla Shafa Susanto, Desi Setiana, Leu Fang-Yie, Junaid M. Shaikh, Asep Insani, Uus Khusni, Rachmat Fauzi Hidayat, Indra Akbari, Dedi WijayaNon-Scopus1 April 2026Afiliasi: CH, GB, ID, TW, US

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Toward robust social media sentiment for SMEs: a comparative study of dictionary-based and machine learning approaches with insights for hybrid methodologies

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