Vibe Marketing and AI-Generated Content: Examining Consumer Trust, Perceived Authenticity, and Purchase Intention in the Age of Artificial Intelligence
Zainurrafiqi Zainurrafiqi, Istianah Asas, Enza Resdiana, Isnain Bustaram, Adriani Kusuma, Nurul Hıdayatı, Aang KunaifiNon-Scopus1 Desember 2025Afiliasi: ID