An Integrating AI-Driven Hyper-Personalization, Customer Experience, and E-Trust to Explain E-Loyalty in Indonesian E-Commerce: A PLS-SEM Study
Nanik Istianingsih, Ariyanto Masnun, Zulkifli Zulkifli, Rianto Rianto, Titin ZakiahNon-Scopus18 Mei 2026Afiliasi: ID