DRIVING MSME DIGITAL TRANSFORMATION IN MERUYA SELATAN: THE ROLE OF MANYCHAT AI IN SUSTAINABLE GROWTH AND INTELLIGENT AUTOMATION

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth, yet they often face significant barriers, including limited financial literacy and digital adaptation challenges. This study explores the implementation of ManyChat AI, an artificial intelligence-powered chatbot platform, as a strategic tool to enhance MSME operations in Meruya Selatan. Through structured training, mentorship, and hands-on implementation, participants learned to automate customer interactions, improve marketing efficiency, and optimize data-driven strategies. The findings indicate that AI-driven automation significantly enhances customer engagement while reducing operational costs, as well as sustainable profit. However, challenges such as language barriers and digital literacy gaps require continuous support for effective adoption. The role of community partners (mitra) proved essential in facilitating MSME participation and aligning the training with real business needs. This research highlights the transformative potential of AI technology in empowering MSMEs, reinforcing the need for long-term digital, profits risk management literacy programs and sustainable AI integration. Future studies should investigate scalable models for chatbot automation tailored to MSME ecosystems.

Identifier

• OpenAlex: https://openalex.org/W4417225326
• DOI: https://doi.org/10.33068/iccd.v7i1.912