The Role of Artificial Intelligence in Enhancing MSME Performance: The Interplay Between Customer Orientation, Competitor Orientation, and Brand Commitment
Intan Rahma Dewi, Muhammad Ikko Oktaviano, Wildan Arief Firdaus, Puji Endah Purnamasari, Ditya PermatasariNon-Scopus11 November 2025Afiliasi: ID